THURSDAY, AUGUST 09, 2012
Book review: “Thinking, fast and slow” by Daniel Kahneman
Thinking, Fast and Slow
By Daniel Kahneman
Farrar, Straus and Giroux (October 25, 2011)
I am always on the lookout for ways to improve my scientific thinking. That’s why I have an interest in the areas of sociology concerned with decision making in groups and how the individual is influenced by this. And this is also why I have an interest in cognitive biases – intuitive judgments that we make without even noticing; judgments which are just fine most of the time but can be scientifically fallacious. Daniel Kahneman’s book “Thinking, fast and slow” is an excellent introduction to the topic.
Kahneman, winner of the Nobel Price for Economics in 2002, focuses mostly on his own work, but that covers a lot of ground. He starts with distinguishing between two different modes in which we make decisions, a fast and intuitive one, and a slow, more deliberate one. Then he explains how fast intuitions lead us astray in certain circumstances.
The human brain does not make very accurate statistical computations without deliberate effort. But often we don’t make such an effort. Instead, we use shortcuts. We substitute questions, extrapolate from available memories, and try to construct plausible and coherent stories. We tend to underestimate uncertainty, are influenced by the way questions are framed, and our intuition is skewed by irrelevant details.
Kahneman quotes and summarizes a large amount of studies that have been performed, in most cases with sample questions. He offers explanations for the results when available, and also points out where the limits of present understanding are. In the later parts of the book he elaborates on the relevance of these findings about the way humans make decision for economics. While I had previously come across a big part of the studies that he summarizes in the early chapters, the relation to economics had not been very clear to me, and I found this part enlightening. I now understand my problems trying to tell economists that humans do have inconsistent preferences.
The book introduces a lot of terminology, and at the end of each chapter the reader finds a few examples for how to use them in everyday situations. “He likes the project, so he thinks its costs are low and its benefits are high. Nice example of the affect heuristic.” “We are making an additional investment because we not want to admit failure. This is an instance of the sunk-cost fallacy.” Initially, I found these examples somewhat awkward. But awkward or not, they serve very well for the purpose of putting the terminology in context.
The book is well written, reads smoothly, is well organized, and thoroughly referenced. As a bonus, the appendix contains reprints of Kahneman’s two most influential papers that contain somewhat more details than the summary in the text. He narrates along the story of his own research projects and how they came into being which I found a little tiresome after he elaborated on the third dramatic insight that he had about his own cognitive bias. Or maybe I’m just jealous because a Nobel Prize winning insight in theoretical physics isn’t going to come by that way.
I have found this book very useful in my effort to understand myself and the world around me. I have only two complaints. One is that despite all the talk about the relevance of proper statistics, Kahneman does not mention the statistical significance of any of the results that he talks about. Now, this is all research which started two or three decades ago, so I have little doubt that the effects he talks about are indeed meanwhile well established, and, hey, he got a Nobel Prize after all. Yet, if it wasn’t for that I’d have to consider the possibility that some of these effects will vanish as statistical artifacts. Second, he does not at any time actually explain to the reader the basics of probability theory and Bayesian inference, though he uses it repeatedly. This, unfortunately, limits the usefulness of the book dramatically if you don’t already know how to compute probabilities. It is particularly bad when he gives a terribly vague explanation of correlation. Really, the book would have been so much better if it had at least an appendix with some of the relevant definitions and equations.
That having been said, if you know a little about statistics you will probably find, like I did, that you’ve learned to avoid at least some of the cognitive biases that deal with explicit ratios and percentages, and different ways to frame these questions. I’ve also found that when it comes to risks and losses my tolerance apparently does not agree with that of the majority of participants in the studies he quotes. Not sure why that is. Either way, whether or not you are subject to any specific bias that Kahneman writes about, the frequency by which they appear make them relevant to understand the way human society works, and they also offer a way to improve our decision making.
In summary, it’s a well-written and thoroughly useful book that is interesting for everybody with an interest in human decision-making and its shortcomings. I’d give this book four out of five stars.
Below are some passages that I marked that gave me something to think. This will give you a flavor what the book is about.
“A reliable way of making people believe in falsehoods is frequent repetition because familiarity is not easily distinguished from truth.”
“[T]he confidence that people experience is determined by the coherence of the story they manage to construct from available information. It is the consistency of the information that matters for a good story, not its completeness.”
“The world in our heads is not a precise replica of reality; our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed.”
“It is useful to remember […] that neglecting valid stereotypes inevitably results in suboptimal judgments. Resistance to stereotyping is a laudable moral position, but the simplistic idea that the resistance is cost-less is wrong.”
“A general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge, or beliefs that have changed. Once you adopt a new view of the world (or any part of it), you immediately lose much of your ability to recall what you used to believe before your mind changed.”
“I have always believed that scientific research is another domain where a form of optimism is essential to success: I have yet to meet a successful scientist who lacks the ability to exaggerate the importance of what he or she is doing, and I believe that someone who lacks a delusional sense of significance will wilt in the fact of repeated experiences of multiple small failures and rare successes, the fate of most researchers.”
“The brains s of humans and other animals contain a mechanism that is designed to give priority to bad news.”
“Loss aversion is a powerful conservative force that favors minimal changes from the status quo in the lives of both institutions and individuals.”
“When it comes to rare probabilities, our mind is not designed to get things quite right. For the residents of a planet that maybe exposed to events no one has yet experienced, this is not good news.”
“We tend to make decisions as problems arise, even when we are specifically instructed to consider them jointly. We have neither the inclination not the mental resources to enforce consistency on our preferences, and our preferences are not magically set to be coherent, as they are in the rational-agent model.”
“The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages, und unpromising research projects. I have often observed young scientists struggling to salvage a doomed project when they would be better advised to drop it and start a new one.”
“Although Humans are not irrational, they often need help to make more accurate judgments and better decisions, and in some cases policies and institutions can provide that help.”
Here is a link to the original article: http://backreaction.blogspot.mx/2012/08/book-review-thinking-fast-and-slow-by.html
I’m dedicated to amplify strengths instead of repairing weaknesses. I do it with perseverance/grit, self control, willingness, social intelligence, immense gratitude and optimism.
With my partners I have developed a space that recognizes the importance of differences and team working, conceived to define challenges, choice creation, idea life ability and making happen possibilities.
I do and act with in this principles for companies and organizations, some times for products and brands, but Always always, I do it among friends.
Me dedico a amplificar las fortalezas en lugar de señalar las debilidades. Lo hago con perseverancia, auto control, mucho entusiasmo, con inteligencia social, inmensa gratitud y optimismo.
Junto con mis socios he creado un espacio de trabajo que reconoce las diferencias y la importancia del equipo; éste lugar está concebido para definir retos, crear opciones y dar vida a ideas y hacer crecer las posibilidades.
Lo que hago a veces es para empresas y organizaciones, otras son servicios, productos y marcas, pero siempre siempre es con amigos.