Wherever you turn these days people are talking about how things are becoming “smart.” Smart planets, smart appliances, smart ads… The “cloud” is allowing humanity to attach data to objects and new tools are allowing us to access and interact with that information. RFID, augmented reality, visual search, sub-audial synchronized apps are all examples of […]

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A project of internet and democracy groups | americancensorship.org

The US Senate could vote on the Protect IP Act as soon as this week.

So we need you to raise your voice today, and call your Senators with one, simple message: “Protect the Internet as we know it. Oppose the Protect IP Act.”

Making the call is easier than you’d think — and will only take a minute or two. What do you say?

You can click here to use a helpful tool that a partner organization put together allowing you to enter your phone number, see some discussion points, and get patched through directly.

Or you can call the Senate switchboard at (202) 224-3121, tell the person who answers where you live, and he or she will connect you to your senator (you’ll need to call a second time for your other senator).

This is part of a broader coalition effort — including other technology companies and public-interest organizations — and we’re looking to flood the Senate with calls today, to make sure our message is heard loud and clear.

Along with its companion legislation in the House — the Stop Online Piracy Act — the bill would create new cybersecurity risks and jeopardize the basic structure of the internet as we know it, all in the name of a goal that would not be achieved.

The chorus against these bills has grown — just on Sunday, the New York Times wrote in an editorial that the bills “overreached” and “[have] serious problems that must be fixed.”

But nothing is certain yet — these bills can be stopped in their current form, if we all raise our voices and make it known that Americans don’t want the internet we know and love to be harmed.

So please call your senators today. Call the switchboard at (202) 224-3121, or use the call tool a partner put together here:

https://donate.mozilla.org/pipa-calls

Thanks so much,

Ben

P.S. — If you’re not in the US, please pass this along to anyone you know who is. We need as many people as possible to raise their voice today.

—

Ben Simon
Join Mozilla Lead
Mozilla Foundation

The Power of Words

By Harriet Rubin

Fernando Flores is pissed off. He has had enough of the bullshit. The 55-year-old philosopher, former Chilean minister of finance, former political prisoner under Augusto Pinochet’s rule, has flown halfway around the world, from California to Holland, to transform two executive teams — 32 leaders in all — of a global construction giant. These are people accustomed to building on a grand scale. But right now, building is their problem, not their business: Their world-class reputation for being brilliantly managed, it turns out, consists only of hollow words — words that have little power and less value.

Flores knows about words and how they translate directly into deeds. He knows that talk is never cheap — he often charges more than $1 million for his services, a fee that is linked directly to specific promises of increased revenues and savings. He also knows that talk is the source of these executives’ failure. Their words work against them — which is why they can’t get anything to work for them.

Talk all you want to, Flores says, but if you want to act powerfully, you need to master “speech acts”: language rituals that build trust between colleagues and customers, word practices that open your eyes to new possibilities. Speech acts are powerful because most of the actions that people engage in — in business, in marriage, in parenting — are carried out through conversation. But most people speak without intention; they simply say whatever comes to mind. Speak with intention, and your actions take on new purpose. Speak with power, and you act with power.

The lesson is this: Don’t throw out the baby with the bathwater, but make sure you throw out the bathwater.

What’s the bathwater? It’s the features that don’t work well or that barely anyone uses. It’s the part of the design that’s confusing, frustrating, or simply extraneous. It’s the stuff that customers don’t like, adds too much complexity to the product, and causes maintenance problems and customer-support pain, and maybe, like BMW, even harms your brand. It’s all dirty bathwater, and it should all go down the drain.

But don’t throw out the baby! The baby is the part that customers love.

This sounds obvious, of course, but unfortunately keep baby/discard water is not usually what happens. Usually when things go south we react in one of three ways:

1. We want to hold on to everything we’ve built. We’ve invested a chunk of our lives creating something, and we can’t bring ourselves to throw any of it away, until…

2. We come to a momentous resolution to make a big change and scrap everything to start over, or…

3. We keep what’s there and incrementally add features in the hope that some improvement will save the day.

It’s rarer to remove what doesn’t work and keep what does. It takes planning and discipline. We can’t generalize that keep baby/discard water is the right thing to do in every situation, but we should recognize when there’s baby and bathwater and act accordingly.

Been there, done that, never the less it takes a lot of courage, will and vision to keep on track. Or better said, to keep the baby!

Good monday!

Lewis Moberly Creates Identity for Leading Mexican Department Store

23 November 2011 | By Popsop Team

Lewis Moberly has created the brand positioning, name and identity for the new gourmet food hall Experiencia Gourmet in Mexico’s leading department store, El Puerto de Liverpool. Lewis Moberly won the project in January following a global review of identity consultancies by the Mexican retailer. UK based JHP have developed the stores retail space in collaboration.

“No olive grove is too steep, fjord too deep or vineyard too remote for the intrepid food experts of Experiencia Gourmet. Theirs is a journey of discovery in search of the exquisite and the unexpected. Finally they return, bringing their treasures with them… to Mexico.”

Photo: Lewis Moberly developed identity for the new gourmet food hall Experiencia Gourmet in Mexico’s El Puerto de Liverpool department store

The appreciation of gourmet food is rapidly growing amongst Mexico’s emerging middle class, Experiencia Gourmet combines several eating venues where consumers can experience gourmet food before in-home consumption. Reflecting a pleasurable, sociable gathering, the engaging identity unites an intriguing mix of creatures and icons, to form the marque of Experiencia Gourmet.

The marque visually unravels throughout the foodhall with a unique element dedicated to each venue. El Puerto de Liverpool has over 60 stores throughout Mexico. The first Experiencia Gourmet Food Hall opened on 10 November in the new Interlomas store in Mexico City.

Popsop.com
Tags: corporate

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