“…we apply 90% of our effort to making something work…”
“As Max Bill put it, we apply 90% of our effort to making something work, and we should apply the remaining 10 percent to making it beautiful.”*
Design works in the 90% and beauty results from that. Not the other way around.
Yet finishes should be polished for beauty.
* Excerpt form the forward by Erik Spiekermann,
At the book: Do good. How Designers Can Change the World.
By: David B. Berman, FGDC, R.G.D.
Federico Hernández Ruiz
Consultor en Identidad estratégica
Federico Hernández Ruiz 