Seth’s Blog: “WATCH THIS!”


This is a common attention-getting technique online. Throw yourself under a bus, attract spectators.

There are countless ways to reveal your embarrassments, your inner demons and your current conflicts. There are a myriad of crazy projects you can undertake, all guaranteed to attract an appreciative crowd, the same people who want to see the crazy guy jump off the bridge or the brawl break out in the parking lot.

Do it well enough and enough often and you will gain attention.

But you’ll still be under a bus.

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