Category: Brand & Consumer Experience

Unfortunately, that day has come. – NYTimes.com

August 24, 2011, 7:36 pm

Text of Jobs’s Resignation Letter

Apple released this letter from Steven P. Jobs on Wednesday as it announced that he was stepping down from the post of chief executive.

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s C.E.O., I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as C.E.O. of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as C.E.O. of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

“unite us into teams, divide us against other teams, and blind us to the truth.”

“As psychologist Jonathan Haidt says, our minds “unite us into teams, divide us against other teams, and blind us to the truth.” It’s that last part that keeps getting you into trouble.
Just as you don a self, a persona, and believe it to be thicker and harder to see through than those of your friends, family and peers, you too believe the groups to which you belong are more complex, more diverse and granular than are groups of which you could never imagine yourself a member.
When you feel the warm comfort of belonging to a team, a tribe, a group – to a party, an ideology, a religion or a nation – you instinctively turn others into members of outgroups, into outsiders.”

Excerpt from: Blog: The Illusion of Asymmetric Insight

AUGUST 21, 2011. by David McRaney.

http://youarenotsosmart.com/2011/08/21/the-illusion-of-asymmetric-insight/-1369

Saludos / Regards
Federico Hernández Ruiz