Category: Design Thinking

Para aquellos que buscan, soy su aliado

Para aquellos que están seguros que la verdad se puede buscar en la acción; para aquellos que saben que la solución está ahí y que solo hace falta la distancia correcta para verla con claridad.

Para aquellos que no piensan que una fórmula lo resuelve todo pero ven que es el principio para crear nuevas preguntas.

Para aquellos que tienen la suficiente curiosidad para encontrar un mundo de posibilidades y que se permiten probar y experimentar con uno o varios caminos sin miedo a equivocarse.

Para aquellos que han podido mantenerse aprendiendo y evolucionando porque no ven un riesgo al modificar su vida o la de los demás.

Para aquellos que han podido perder la noción del tiempo haciendo lo que más les gusta, para aquelllos que han podido esbozar una sonrisa o gritar de alegría porque descubrieron algo al azar o lo resolvieron sin aplicar una técnica.

Para aquellos que han probado la satisfacción de haber visto una idea ser transformada en realidad.

Para todos ellos y para todos los que no lo viven pero necesitan nuevas posibilidades, soy su aliado.

Federico Hernández Ruiz | Branding | Packaging | Shopper design x | pensamiento disruptivo | creador de posibilidades #Tracción #asimetagraf | duraznos, nectarinas y ciruelas de california | #fedehndz #idocare4

D.R. © Federico Hernández Ruiz, Capulines 101A-2 EL Pinar Jurica. Querétaro. Querétaro.

 

We got through it. ~On Being.org

Excerpts from On Being, Krista Tippett interview to Br. David Steindl-Rast

The podcast is beautiful and reveling, thus this are tiny excerpts they did resound in me.

See, anxiety, or anxious, being anxious, this word comes from a root that means “narrowness,” and choking, and the original anxiety is our birth anxiety. We all come into this world through this very uncomfortable process of being born, unless you happen to be a cesarean baby. It’s really a life-and-death struggle for both the mother and the child. And that is the original, the prototype, of anxiety. At that time, we do it fearlessly, because fear is the resistance against this anxiety. See? If you go with it, it brings you into birth. If you resist it, you die in the womb. Or your mother dies.

We come into life through anxiety. And we look at it, and remember it, and say to ourselves, we made it. We got through it. We made it. In fact, the worst anxieties and the worst tight spots in our life, often, years later, when you look back at them, reveal themselves as the beginning of something completely new, a completely new life.

what really paralyzes us is fear. It’s not the anxiety, it’s the fear, because it resists. The moment we give up this resistance — and so, everything hinges on this trust in life. Trust. And with this trust, with this faith, we can go into that anxiety and say, it’s terrible, it feels awful. But it may — I trust that it is just another birth into a greater fullness.

Original transcript: http://www.onbeing.org/program/david-steindl-rast-anatomy-of-gratitude/transcript/8366#main_content

Federico Hernandez-Ruiz

#fedehndz #idocare4 #faith&science

Amigos naturales. (Cuento corto)

Por: Federico Hernández Ruiz

 
No hay duda, soy amigo de las hojas de los arboles y del viento que las hace mecerse. Cuando el viento llega invitando a las hojas a volar, veo como ellas se desprenden y viajan. Revolotean dando giros, maromas y saltos sin importar su destino.
Si estoy ahí comparto su juego. Viajo con ellas alrededor de los arboles, voy de un lado a otro libre sin destino y comparto con ellas esa emoción tan especial que solo puede sentirse al volar.
Platicando con mi hija, yo le confesaba que mis amigas eran las hojas y en ese momento saltó de emoción para decirme que de ella sus amigos eran los pájaros. “Papá, papá, nuestro amigos juegan juntos, vuelan juntos” me decía con gran entusiasmo.
Desde entonces mi hija y yo nos asomamos juntos frente a la ventana y encontramos a nuestros amigos ahí, paraditos, quietos a veces y en otras ocasiones revoloteando por todos lados. ¡Sí que se llevan muy bien! Van y vienen libres. Van y vienen solos, no nos necesitan para llevarse tan bien ni nosotros los necesitamos a ellos pero cuando todos estamos juntos es maravilloso. Corremos y salimos al jardín, sonreímos y alzamos los brazos para sentir el sol en la cara y con ello sentimos las sombras que se provocan cada vez que revolotean nuestros amigos y celebramos que estamos ahí, libres.

Fin
_________________________________________________

#kids story #cuento #cuentoinfantil #idocare4 #fedehndz

D.R. © Federico Hernández Ruiz, Capulines 101A-2 EL Pinar Jurica. Querétaro. Querétaro. Mexico, 76100, primera publicación 2016

Neuromia (Cuento corto)

Por: Federico Hernández Ruiz / English version at the end.

Era un día como muchos otros, mi hijo y yo explorábamos el camino mientras caminábamos juntos. Cada uno de nosotros, de vez en vez, nos parábamos con curiosidad a levantar una semilla, una hoja, un tallo, un pedazo de vidrio. Así seguimos nuestro andar compartiendo nuestros efímeros hallazgos y sonrisas.

De repente, mi hijo hizo un alto total y se quedó muy atento al suelo para después recoger de él una piedra de buen tamaño y con una apariencia que definitivamente llamaba la atención. Al levantarla y limpiarla contra su pantalón me dijo con una gran sonrisa en su cara; ¡mira papá, mira qué encontré!

Al principio yo no sabía qué era aquella piedra pero al tomarla en la mano, sentir su peso tan característico y fijarme un poco mejor, supe que aquella piedra no era común, aquella piedra que mi hijo encontró era Neuromita.

Era increíble, ahí estaba tirada en el camino como muchas otras piedras en el suelo. Ni más ni menos importante que otras para cualquiera pero no para mi. Tener una Neuromita en mis manos era reconocer mis orígenes. Era poder tener por ese instante un trozo de aquel lugar de donde soy. De aquel lugar de donde todo surgió y que ahora parece tan lejano, tan distante.

Mi hijo me veía fascinado con su cara iluminada, su sonrisa auténtica, sencilla y al mismo tiempo tan rica. Él sabe de aquel origen que nos une, aquel lugar que nos permite tener tanto en común.

Desde entonces, aquella Neuromita nos acompaña en nuestras vidas; esta ahí, pequeña, rosa, con vetas blancas y pequeñas ranuras, su apariencia es impecable y me habla de una paciencia permanente, me dice del tiempo que está contenido ahí y que cada vez que la tomamos en la mano pareciera como que nos transmite su poder y nos llena de vida. A nosotros no nos queda de otra más que disfrutarla, pasarla entre nuestras manos, compartirla entre nosotros.

Es curioso cómo ese poder que tiene la Neuromita se expresa de manera tan singular. A nosotros, ni nos preocupa dónde la dejamos, siempre reaparece y nos llena de su magia recordándonos lo maravilloso que es cada encuentro con ella. Es curioso cómo aquella Neuromita que aparentemente no tiene un solo signo de vida, con ella llenamos de vida todos los momentos y no pasa un día en el que no sintamos su presencia.

A veces cuándo está por ahí y le pega la luz del sol, es como si se iluminará y con ella toda la habitación. Nunca se ve igual y cada arista nos deja ver un paisaje diferente. Son mil mundos en uno solo, es mi mundo, aquel de donde vengo y a donde puedo ir cada vez que quiero gracias a ella y no hay necesidad de cerrar los ojos para viajar a aquel mundo, tan solo se necesita una sonrisa y dejarse llevar por la magia del encuentro para saber que aquel mundo está a nuestro alcance, esta ahí para nosotros y nosotros para vivir en él.

Qué fortuna, gracias a nuestro hijo volví a mi mundo del que parece que nunca me fui. Hoy y desde aquel día, disfruto enormemente de ese origen que es Neuromia y del que ahora puedo hablar y compartir con todos; libre y lleno de gusto.

Fin
_________________________________________________

#kids story #cuento #cuentoinfantil #idocare4 #fedehndz

D.R. © Federico Hernández Ruiz, Capulines 101A-2 EL Pinar Jurica. Querétaro. Querétaro. Mexico, 76100, primera publicación 2016

No es que la vida sea corta / Not that life is to short

2016-01-01 20.19.42

No es que la vida sea corta. Es que la sociedad se mueve muy lento desde mi perspectiva. Si por ella fuera, permanecería inmóvil manteniendo el status quo por cientos de años.

Sin dudad las personas deben actuar, influir y proponer y nosotros como sociedad; escuchar y actuar. De cualquier manera va a cambiar. La diferencia es que lo podamos vivir nosotros mañana mismo y no comenzar a ver algo que cambia en 20 años.

Mucho ha cambiado, pero no Es suficiente. El conocimiento está disponible, las técnicas están disponibles. Solo hace falta estar dispuesto a usar lo nuevo, lo que no conocemos, por que solo es una herramienta. El propósito ya está dado. Queremos vivir mejor, todos.

  • Reflexión de viernes por la mañana. Federico Hernández Ruiz

Not that life is too short. It is that society moves slowly from my perspective. Society would remain motionless maintaining the status quo for hundreds of years.

Without a doubt people should act, influence and propose. We as a society; we should listen and act. Either way, if we act or not, it will change. The difference is that we can live the change starting tomorrow and not wait 20 years until something starts to move.

Indeed a lot has changed, for me not enough. I should clarify, not enough society wise, economically. The knowledge is available, the techniques are available. We just need to be willing to use it, even if we do not know the technique because it’s only that a technique, a tool and that could be learned. Easier by acting. The purpose is already given. We want to live better, all of us.

  • Friday morning thoughts. Federico Hernández Ruiz

#fedehndz #idocare4 #morningthoughts #reflexiones matutinas

The BOOTSTART Manifesto ᔥashmaurya

So far and after 25 years, 6 companies and about 25 partners, I do know how important are this kind of manifestos’. There is a lot of true in it, and needs a lot of grit, vision to keep learning, to sustain the empowerment and must of all, the joy of doing so.

This manifesto from Ash Maurya is a good one to follow and share.

Federico

There’s never been a better time to act on your “big idea”. And this manifesto will show you how.

1. Entrepreneurs Are Everywhere

While we may look different and speak different languages, the world is flatter than it’s ever been. We are living through a global entrepreneurial renaissance that can be witnessed in the worldwide explosion of university entrepreneurial programs, startup accelerators, and corporate innovation incubators started in just the last 5 years.

We all want the same things and fear the same things.

2. The Persona of the Garage Entrepreneur Has Changed

Entrepreneurs are no longer just two guys in a garage. They can be found in all walks of life. The reasons for this sudden spike can be attributed to:

  1. Rising student debt 
    Student debt in the United States recently crossed the $1 trillion mark. We are still training the next generation to be workers at an ever increasing tuition cost, but good work has gotten harder to come by…More students are instead seeking out entrepreneurial education and experiences while in college (and even high school) — some with aspirations to build the next Facebook, while others simply want to better equip themselves.
  2. No lifelong employment
    With the security of lifelong employment and pensions gone, more people are looking to get in the driver’s seat and take control of their destiny. Side business startups are on the rise.
  3. The need for large companies to innovate or be disrupted
    The pace of disruptive innovation has been accelerating over the last decade, with Blockbuster being the latest casualty in the news. Even previous disruptors are starting to get disrupted by newcomers. This has magnified the increasingly important role of intrapreneurs.

3. There is No Better Time to Start

What has really accelerated the uptake of entrepreneurship globally is that for the first time in history, we all, more or less, have access to the same tools, knowledge, and resources thanks to the Internet, globalization, and technologies enabled by Open Source and Cloud Computing. It is cheaper and faster than ever before to launch a new business, and there is no better time than the present to start.

This represents an incredible opportunity for all of us.
But there is a dark cloud in all of this.

4. Most Products Still Fail

While we are building more products than ever before, the sad reality is that the success rate of these products hasn’t changed much. The odds are still heavily stacked against starting a new business and most of these products unfortunately still fail.

And that’s a real problem.

We pour a lot of our time, money, and effort into these products. Especially for a first-time entrepreneur, these failures can be a real setback both emotionally and also financially.

5. A Dozen Reasons Why Products Fail

Here are twelve reasons we commonly attribute to failed ideas:

  1. No money
  2. Poor team
  3. Poor product
  4. Bad timing
  5. No customers
  6. Competition
  7. Lack of focus
  8. Lack of passion
  9. Bad location
  10. Not profitable
  11. Burn out
  12. Legal issues

6. The Number One Reason Why Products Fail

At the heart of all these reasons is one core reason:
We simply build something nobody wants.

All the others are secondary manifestations or rationalizations of this brutal reality.

Why does this happen? I attribute the entrepreneur’s singular passion for their solution as the top contributor to this failure. This is the Innovator’s Bias that causes us to fall in love with our solution and makes “bringing our baby to life” our sole mission.

But a build-first approach is backwards. It’s backwards because you can’t brute-force a solution without a pre-existing problem.

7. The Number Two Reason Why Products Fail

Failing at something requires starting. The number two reason why products fail is that they never even get started. We spend too much time analyzing, or planning, or making excuses for not starting — we wait to first write a business plan, or find investors, or move to Silicon Valley.

8. You Don’t Need Permission to Start

The world has changed. Going back just a decade, starting up was expensive. Getting software licenses to build your product, or office space to meet with your team, required capital investment. Today, all these things are free.

The question today isn’t:
“Can we build this?”

But,
“Should we build this?”

You don’t need lots of money, people, or time to answer this question. Here’s how…

9. Love the Problem, Not Your Solution

It starts with a fundamental mind shift. Your customers don’t care about your solution but their goals. Identify the problems or obstacles that get in the way of their goals, and you identify the right solution to build.

Having more passion for your solution than your customer’s problem, is a problem.

10. Don’t Write a Business Plan

Business plans take too long to write and nobody reads the whole thing anyway. Create a 1-page business model instead. It takes 20 minutes versus 20 days. People can’t help but read it and share what they think. That’s a win.

Spend more time building versus planning your business.

11. Your Business Model is THE Product

There is no business in your business model without revenue. Revenue is like oxygen. While you don’t live for oxygen, you need oxygen to live. Your world-changing idea is the same.

Before rushing to build, make sure that the underlying problems you identified in the previous step represent a monetizable problem worth solving.

The best evidence of monetizable pain is a check being written.

12. Focus on Time Versus Timing

You can’t control the timing of your idea but you can control how long you spend on your idea. Unlike money or people which can fluctuate up or down, time only moves in one direction.

Time is your scarcest resource. Spend it wisely.

Time-box everything. The power of a deadline is that it comes due — provided, of course, that the world doesn’t come to an end first. Set an appointment with your team to share your results and discuss how you move forward from wherever you end up by the deadline. Set another deadline and go. This is the best way to hold yourself accountable.

13. Not Acceleration, But Deceleration

Optimizing for time does not mean going fast on everything, but rather slowing down to focus on the right thing. Pareto’s 80/20 rule applies here. Your biggest results will come from just a few key actions.

Your job is to prioritize what’s riskiest first and ignore the rest — until it becomes what’s riskiest.

14. Not Faux Validation, But Traction

The number of features, size of your team, or how much money you have in the bank are not the right measures of progress.

There is only one metric that matters — TRACTION.

Traction is the rate at which you capture monetizable value from customers.

Don’t ask people what they think of your idea.
Only customers matter.

Don’t ask customers what they think of your idea.
Measure what they do.

15. Remove Failure from Your Vocabulary

The fail-fast meme is all about embracing failure as par for the course. However, the taboo of failure is so crippling that most people work really hard to avoid, sugar-coat, or run away from failure. This is counter-productive. You need to instead completely remove “failure” from your vocabulary.

  1. Break your big ideas or strategies into small, fast, additive experiments.
  2. Use staged rollouts to implement your ideas from small to large scale.
  3. Double-down on good ideas, and silently discard your bad ideas.

When you do these three things, you aren’t failing, but course-correcting towards a larger goal.

Be brutal with your ideas but have faith in yourself.

16. It’s Time to Act on Your Big Idea

There are no shortages of problems in the world. As an entrepreneur, you are wired differently. You are wired to seek out solutions. All you have to do is channel your attention on the right problem. And you’ll leave the world better off than when you entered it. Isn’t that all that really matters?

Don’t waste this moment. It’s time to dust off the ideas deep in the recess of your mind and take action.

It’s time to reboot, level up, and start.


TAKE ACTION | Get more details or learn more about BOOTSTART.

ABOUT THE AUTHOR | Ash Maurya is the best-selling author of Running Lean, and the creator of the popular 1-page business model format: Lean Canvas. His mission is to help entrepreneurs everywhere succeed.

Please share this manifesto with others.

Link to original: https://medium.com/@ashmaurya/the-bootstart-manifesto-65b41da6216?inf_contact_key=8bd9818e017bd22f8e8b5f8d2f81040109287bb72446018e790a722e16dc6da0#.pg4zfjtys

Excerpts from OnBeing.org

A long time ago, I decided to get closer to the sources, opinions, voices and curators that I thought were right for me. Being exposed to Krista Tippett interviews have changed my point of view in some cases, in others have enriched my own findings and thoughts. This post serves as a way to point out some resonance of this interview, that in any case, may find another listener who can be benefited by them and the voices within each podcast.

Guy Consolmagno and George Coyne -Asteroids, Stars, and the love of God

Excerpts from the Krista Tippett interview Podcast at On Being

-It’s only human beings that have this curiosity to understand: What’s that up in the sky? How do we fit into that? Who are we? Where do we come from? And this is a hunger that is as deep and as important as a hunger for food, because if you starve a person in that sense, you’re depriving them of their humanity. And being able to feed this, being able to make a person more human…

-Whoever’s responsible for this universe has a great sense of humor, because whenever you’re expecting something, you get what you expect, but from a very, very different angle than the way you were expecting it.

-And so earthquakes and hurricanes are all part of the of science that I’ve studied that explain how “the world,” planet Earth, actually works. And yes, it’s destructive. And yes, it causes this terrible human tragedy. And at the same time, I can marvel at volcanoes, even as I know volcanoes kill people. I can marvel at space images of hurricanes and then also remember that, yeah, that’s destroying cities underneath those hurricanes.

BR. GUY CONSOLMAGNO 1

-…my personal life is built upon the following: I’m a scientist. I try and understand the universe. My understanding of the universe does not need God.

-I think to drag God in when we find that our science is inadequate to understanding certain events that we observe in the universe, we tend to want to bring in God as a god of explanation, a god of the gaps. And we constantly do that. Newton did it, you know? If we’re religious believers we’re constantly tempted to do that. And every time we do it, we’re diminishing God and we’re diminishing science.

-…if God created this universe — “if,” a big-I “If” — why don’t I use my scientific knowledge to reflect upon what kind of god would make a universe like this that I know as a scientist? And when I do — I marvel at this magnificent god. He made a universe that I know as a scientist that has a dynamism to it. It has a future that’s not completely determined. We know that as scientists. The evolutionary process — if you want to take evolution in a very broad sense of cosmological, physical, chemical, biological evolution, this is a magnificent feature of the universe.

-So there is a unity in our scientific knowledge if we search for it. I mean, human life is so rich with life and death, with suffering, with music, and art, and love, and hatred. To limit our human experience to our scientific knowledge is to really impoverish all of us and I’m afraid many scientists do that. Science is the only way to true and certain knowledge; a kind of scientist. And I think that really impoverishes all of human culture.

– FR. GEORGE COYNE 1

Source:

  1. Taken from the transcript for Guy Consolmagno and George Coyne -Asteroids, Stars, and the love of God. September 24, 2015
    http://www.onbeing.org/program/guy-consolmagno-and-george-coyne-asteroids-stars-and-the-love-of-god/transcript/7956#main_content

#Science #god #faith #Onbeing #KristaTippett #fedehndz #idocare4