Artist, Photographer, Designer &  Consultant

Identity driven

I am identity passionate, either as a concept, an expression or characteristic shared
by all things. I’m passionate to discover its expressions and find what triggers the best of each.

Driven

I’m driven to amplify strengths instead of repairing weaknesses.

As a designer I approach challenges with a Natural Holistic approach always raised from a specific curiosity moment. I enjoy the ability to collaborate across multi functional boundaries and enroll in multiple team functions with Proactive and Influential leadership.

3 pillars hold my life:

1. Who Am I
2. What I’m capable of
3. For what purpose.

All three come together in my persona, my family, work and community, All together in a mix of activities that interweave with each another.

Commitment

I’m committed with my clients to contribute to their success by discovering their opportunities, either by positive change or by opening new possibilities through novel ideas, always promoting team work in an open culture.

Expertise

My areas of expertise for the last years are in business consulting, as well as in Marketing, Innovation, Trade Marketing and Strategic design ( Brand, branding, packaging and in-store or retail design), working for multi-national companies such as Kimberly-Clark, Heinz, Bimbo, Kellogg, Walmart, Dawn, as well as national ones like: Grupo Pando, La perla, synBios among others. My collaboration is based in Design thinking methodologies covered by an emotional fitness and awareness for constant development. Expert on Brand, branding, packaging and in-store or retail design.

Focus

Specialized in FCG and community development.

Education

Major in Graphic design, courses on Managerial economics, Printing process, Color management, Product development, Innovation, Design Thinking and how to Scale up businesses.

Life

• By Drawing I have contact with myself
• By taking Photographs I can sense others
• By Designing I can be as curious as I can be, resulting in design opportunities that attend and resolve problems.
• By Consulting I can act and participate on the strategic dialogue, the main place where will, ideas and vision come together for a better being.
• By having an active community participation, I can share and build with others
• By having a family, I can share, learn and nurture all. Nothing compares to it.

Consultant Partner at:

asimetagraf   •  A branding and Marketing agency dedicated to promote and enhance products and brands  •  www.asimetagraf.com

Tracción Comercial   •  Consulting to design & enhance commercial processes that lead to more and better sales  •  www.traccioncomercial.com

Links

www.behance.net/fedehndz

www.instagram.com/fedehndz

https://twitter.com/idocare4design

https://mx.linkedin.com/in/federicohernandezruiz

https://youtu.be/16xKwTJFlBk

#idocare4design #fedehndz #asimetagraf #traccioncomercial