I’m dedicated to amplify strengths instead of repairing weaknesses.

I’m dedicated to amplify strengths instead of repairing weaknesses. I do it with perseverance/grit, self control, willingness, social intelligence, immense gratitude and optimism.

With my partners I have developed a space that recognizes the importance of differences and team working, conceived to define challenges, choice creation, idea life ability and making happen possibilities.

I do and act with in this principles for companies and organizations, some times for products and brands, but Always always, I do it among friends.

_______________________________

Me dedico a amplificar las fortalezas en lugar de señalar las debilidades. Lo hago con perseverancia, auto control, mucho entusiasmo, con inteligencia social, inmensa gratitud y optimismo.

Junto con mis socios he creado un espacio de trabajo que reconoce las diferencias y la importancia del equipo; éste lugar está concebido para definir retos, crear opciones y dar vida a ideas y hacer crecer las posibilidades.

Lo que hago a veces es para empresas y organizaciones, otras son servicios, productos y marcas, pero siempre siempre es con amigos.

http://www.linkedin.com/in/federicohernandez

7 Of The Biggest Lies In Graphic Design. Via fastcodesign.com

7 Of The Biggest Lies In Graphic Design

IN CRAIG WARD’S “POPULAR LIES ABOUT GRAPHIC DESIGN,” SOME OF THE MOST FAMOUS PRACTITIONERS AROUND DEBUNK THE GREATEST MISCONCEPTIONS PLAGUING THE PROFESSION.

Even if you don’t know much about graphic design, you can probably throw out a few cocktail-party-worthy truisms: “Comic Sans is just the worst typeface ever.” That statement is irrefutable, right? As unassailable as grass being green, Shakespeare was a genius, and Tina Fey is way funnier than Seth MacFarlane. If you want to come off as a typography dilettante, you might make some seemingly inoffensive remark like, “Well, you can’t go wrong with Helvetica.” And if Craig Ward overheard you, he’d most likely shudder and take a subtle step toward the door. It’s hackneyed statements like these that he tries to dismantle in his pocket-size Popular Lies About Graphic Design.

According to Ward, a New York–based British designer, Comic Sans “is the typographic equivalent of an innocent man on death row.” Sure, it’s ugly, he admits, but there are plenty of other bad handwriting fonts that don’t stir up nearly as much unfair bile and vitriol. And as far as Helvetica goes, it’s hardly the typographic corollary of the perfect black dress, suitable for any occasion. It may be “as ubiquitous a typeface as has ever existed,” but don’t mistake ubiquity for neutrality; Helvetica, in fact, is an “authoritative typeface with a distinct tone of voice.” If you’re looking for vanilla, you’d be well advised to look around for another font.

Don’t feel bad if you’ve adopted some arguments Ward might find specious; even professional designers lean on well-worn rules and generalities to help create guidelines, and others will argue against them. You, like Mies van der Rohe and Dieter Rams, may subscribe to the philosophy of “less is more.” In Popular Lies, Milton Glaser says that maxim is patently false. Ward says that the book is meant to encourage designers to experiment, “examining other possibilities when it may be easier to side with something tried and tested.”

Here are a some of the choice gems, from Ward and some of his famous-designer friends in response to the question: What’s the biggest lie you’ve ever been told about design?

 

1. LONGER DEADLINES WILL LEAD TO BETTER WORK.

Craig Ward

 

My experience may be unique. But for my money, you rarely need more than a few weeks for most still image projects. Obviously, if you’re attempting something more ambitious, or time related, then you may need longer, but, really, three or four rounds of amends over the course of a couple of weeks is usually ample. Much more and you can end up wasting your time chasing unworkable ideas or losing focus, much less and you may feel under too much pressure to deliver and that, in itself can be equally stifling.

2. THERE’S NO BUDGET, BUT IT’S A GREAT OPPORTUNITY.

–Craig Ward

And that would be an opportunity for what exactly?

If you go your entire career without receiving this kind of a proposition, you’re doing either extremely well or extremely badly depending on your mindset. The idea that it’s okay for you to spend days of your time creating work for world-renowned clients who aren’t paying you a decent wage is pretty shameful–yet often unavoidable. Unless you set your stall out very early on and stick to your guns.

 

3. YOU CAN’T JUDGE A BOOK BY ITS COVER.

David Carson

 

If the designer has done their job, you should absolutely be able to do this.

 

4. THE COMPUTER IS JUST A TOOL.

Stefan Sagmeister

 

It is not. You are the tool.

 

5. STAY SMALL.

–Willy Wong

 

“Stay small” was a piece of advice I heard quite often when I began my career. Smaller studios and a small circle of clients–I was told–meant more control and thus (work of a) higher quality. In fact, go solo if you could.

Nowadays, I find that nothing happens in a silo and that everything is connected. If you’ve got sharp kerning skills, good intentions, and the ingenuity to spin gold out of thin air, why not add solid management skills to your belt and be able to kill it at scale? The world seems to need designers more than ever. What’s wrong with being part of a group, playing in a team, forming a league, building a community. Not everyone has the capacity to manage process, budgets, expectations, or personalities, but if you got ‘em, why not go for it? Balls out!

 

6. “WE DON’T HAVE ANY MONEY.”

Craig Redman

 

It’s that whole tiresome act of the client pleading poor and screwing you down to the dollar. Then you find out later they paid a million bucks for some other component of the project.

 

7. PEOPLE WILL WANT TO BUY YOUR PIN, BADGES, AND T-SHIRT.

–Craig Ward

 

They probably won’t. Sorry.

Remember that even these so-called lies should be taken with a grain of salt; design is subjective, and you’re entitled to your own bloody opinions. As Ward writes in his introduction, “This is not a book full of facts. Nor is it a book full of advice. It’s a book full of opinions, and confusion between those three is how a lot of these problems begin.” In other words, don’t feel you need to take other people’s espoused opinions as facts.

Buy the book here for $11.

BELINDA LANKS

Belinda Lanks is the deputy editor of Co.Design. Before joining FastCompany.com, she was the managing editor of Metropolis. Her writing has appeared in The … 

7 Of The Biggest Lies In Graphic Design. Via FastCo.

7 Of The Biggest Lies In Graphic Design IN CRAIG WARD’S “POPULAR LIES ABOUT GRAPHIC DESIGN,” SOME OF THE MOST FAMOUS PRACTITIONERS AROUND DEBUNK THE GREATEST MISCONCEPTIONS PLAGUING THE PROFESSION. 8 Comments inShare Even if you don’t know much about graphic design, you can probably throw out a few cocktail-party-worthy truisms: “Comic Sans is just the worst typeface ever.” That statement is irrefutable, right? As unassailable as grass being green, Shakespeare was a genius, and Tina Fey is way funnier than Seth MacFarlane. If you want to come off as a typography dilettante, you might make some seemingly inoffensive remark like, “Well, you can’t go wrong with Helvetica.” And if Craig Ward overheard you, he’d most likely shudder and take a subtle step toward the door. It’s hackneyed statements like these that he tries to dismantle in his pocket-size Popular Lies About Graphic Design. According to Ward, a New York–based British designer, Comic Sans “is the typographic equivalent of an innocent man on death row.” Sure, it’s ugly, he admits, but there are plenty of other bad handwriting fonts that don’t stir up nearly as much unfair bile and vitriol. And as far as Helvetica goes, it’s hardly the typographic corollary of the perfect black dress, suitable for any occasion. It may be “as ubiquitous a typeface as has ever existed,” but don’t mistake ubiquity for neutrality; Helvetica, in fact, is an “authoritative typeface with a distinct tone of voice.” If you’re looking for vanilla, you’d be well advised to look around for another font. Don’t feel bad if you’ve adopted some arguments Ward might find specious; even professional designers lean on well-worn rules and generalities to help create guidelines, and others will argue against them. You, like Mies van der Rohe and Dieter Rams, may subscribe to the philosophy of “less is more.” In Popular Lies, Milton Glaser says that maxim is patently false. Ward says that the book is meant to encourage designers to experiment, “examining other possibilities when it may be easier to side with something tried and tested.” Here are a some of the choice gems, from Ward and some of his famous-designer friends in response to the question: What’s the biggest lie you’ve ever been told about design? 1. LONGER DEADLINES WILL LEAD TO BETTER WORK. –Craig Ward My experience may be unique. But for my money, you rarely need more than a few weeks for most still image projects. Obviously, if you’re attempting something more ambitious, or time related, then you may need longer, but, really, three or four rounds of amends over the course of a couple of weeks is usually ample. Much more and you can end up wasting your time chasing unworkable ideas or losing focus, much less and you may feel under too much pressure to deliver and that, in itself can be equally stifling. 2. THERE’S NO BUDGET, BUT IT’S A GREAT OPPORTUNITY. –Craig Ward And that would be an opportunity for what exactly? If you go your entire career without receiving this kind of a proposition, you’re doing either extremely well or extremely badly depending on your mindset. The idea that it’s okay for you to spend days of your time creating work for world-renowned clients who aren’t paying you a decent wage is pretty shameful–yet often unavoidable. Unless you set your stall out very early on and stick to your guns. 3. YOU CAN’T JUDGE A BOOK BY ITS COVER. –David Carson If the designer has done their job, you should absolutely be able to do this. 4. THE COMPUTER IS JUST A TOOL. –Stefan Sagmeister It is not. You are the tool. 5. STAY SMALL. –Willy Wong “Stay small” was a piece of advice I heard quite often when I began my career. Smaller studios and a small circle of clients–I was told–meant more control and thus (work of a) higher quality. In fact, go solo if you could. Nowadays, I find that nothing happens in a silo and that everything is connected. If you’ve got sharp kerning skills, good intentions, and the ingenuity to spin gold out of thin air, why not add solid management skills to your belt and be able to kill it at scale? The world seems to need designers more than ever. What’s wrong with being part of a group, playing in a team, forming a league, building a community. Not everyone has the capacity to manage process, budgets, expectations, or personalities, but if you got ‘em, why not go for it? Balls out! 6. “WE DON’T HAVE ANY MONEY.” –Craig Redman It’s that whole tiresome act of the client pleading poor and screwing you down to the dollar. Then you find out later they paid a million bucks for some other component of the project. 7. PEOPLE WILL WANT TO BUY YOUR PIN, BADGES, AND T-SHIRT. –Craig Ward They probably won’t. Sorry. Remember that even these so-called lies should be taken with a grain of salt; design is subjective, and you’re entitled to your own bloody opinions. As Ward writes in his introduction, “This is not a book full of facts. Nor is it a book full of advice. It’s a book full of opinions, and confusion between those three is how a lot of these problems begin.” In other words, don’t feel you need to take other people’s espoused opinions as facts. Buy the book here for $11. BELINDA LANKS Belinda Lanks is the deputy editor of Co.Design. Before joining FastCompany.com, she was the managing editor of Metropolis. Her writing has appeared in The … CONTINUED

The Lean LaunchPad Goes to High School by steveblank

Failure and Redemption by steveblank

OPPENHEIMER: México está de moda, salvo en México. Vía: ELNUEVOHERALD.com

Publicado el sábado, 03.02.13 EL INFORME OPPENHEIMER OPPENHEIMER: México está de moda, salvo en México “OPPENHEIMER PRESENTA” No se pierdan el programa “Oppenheimer Presenta”, todos los domingos a las 9 p.m. en CNN en Español. ANDRÉS OPPENHEIMER AOPPENHEIMER@ELNUEVOHERALD.COM CIUDAD DE MEXICO – Durante una visita a México la semana pasada, me sorprendió la sonrisa escéptica con que muchos mexicanos reaccionan ante los artículos que están saliendo en la prensa internacional vaticinando que México será la próxima estrella de la economía global, y que ya ha llegado “el momento de México”. Durante las últimas semanas han salido una serie de artículos en algunos de los principales medios internacionales anunciando que México eclipsará a Brasil, y tal vez a India y China, como la nueva potencia del mundo emergente. La semana pasada, la prestigiosa revista Foreign Affairs publicó un articulo de portada bajo el título de “México Triunfa”. Poco antes, el 26 de enero, el New York Times había publicado un artículo de opinión titulado: “México: la nueva China”. El Financial Times de Gran Bretaña, publicó un extenso artículo en enero titulado: “México: el Tigre Azteca”. A fines del año pasado, la revista británica The Economist había publicado un artículo titulado “El ascenso de México”, y yo había hecho mi humilde contribución a este coro de optimismo con una columna del Miami Herald titulada: “México con viento a favor”. Hasta hace pocos meses, casi todos los medios internacionales habían estado publicando titulares escalofriantes sobre la violencia en México, y sobre los 60,000 muertos en la guerra contra las drogas de los últimos seis años. ¿Cómo se explica este súbito cambio en la imagen de México? Quizás México sea el nuevo niño mimado de la prensa internacional no tanto por mérito propio, sino porque Brasil, China e India están creciendo más lentamente. La economía mexicana creció 4 por ciento el año pasado, mientras que la de Brasil creció el 1 por ciento. Además, los periodistas muchas veces somos como pájaros sentados sobre un cable telefónico: una vez que uno levanta vuelo, todos levantan vuelo. En mi visita a México, encontré un escepticismo generalizado sobre el enamoramiento de la prensa internacional por México. “Después de tantos años de un crecimiento económico mediocre, sigue habiendo un sentimiento de frustración”, me dijo el encuestador Ulises Beltrán, director de la encuestadora BCG. Según la última encuesta de Beltrán, sólo el 46 por ciento de los mexicanos cree que los próximos cinco años serán mejores, comparado con el 56 por ciento a principios del 2006. La confianza de la gente ha crecido un poco desde que el presidente Enrique Peña Nieto asumió la presidencia en diciembre, pero el 66 por ciento dice que la situación económica de México es “regular” o “mala”. Durante un panel en el que participé en Ciudad de México la semana pasada, cuando le pregunté a un público de alrededor de 500 personas si eran optimistas con respecto al futuro de México, sólo la mitad de la gente levantó la mano. Y casi todos los analistas políticos reaccionan con una mezcla de cautela y humor a los pronósticos optimistas del extranjero. Comentando sobre el titular del “México: Tigre Azteca” del Financial Times, el columnista Sergio Sarmiento, del diario Reforma, escribió que “en el campo de la metáfora, no podemos olvidar que el tigre es un animal que no existe en nuestro país. Quizás por ello nunca podremos ser un tigre azteca”. Mi opinión: México no es una “nueva China” ni un “Tigre” de la economía mundial, al menos todavía no. Pero no hay duda de que hay una constelación de factores positivos que actúan a su favor, como no hemos visto en décadas. La recuperación económica de Estados Unidos ayudará a las exportaciones de México; la probable reforma inmigratoria estadounidense legalizara a millones de mexicanos que conseguirán empleos mejor pagos y enviarán miles de millones de dólares adicionales a sus familiares en México, y el alza de los salarios en China ya está haciendo que cada vez más empresas multinacionales se muden de China a México. Igualmente importante, un pacto político firmado el 2 de diciembre entre los tres principales partidos políticos de México podría materializar las muy postergadas reformas educativa, energética y de telecomunicaciones que tanto necesita el país. La aprobación, la semana pasada, de una enmienda constitucional que permitiría la evaluación de los maestros, junto con el muy publicitado arresto de la todopoderosa líder del sindicato de maestros Elba Esther Gordillo, podrían indicar que Peña Nieto está seriamente decidido a impulsar estas reformas. Pero para que “El ascenso de México” se convierta en realidad, los mexicanos tendrán que empezar a creerlo ellos mismos. Hasta hora, Peña Nieto ha hecho un buen trabajo de convencer a los extranjeros de que México está en ascenso, pero ahora tendrá que hacer lo mismo en casa, para que la autoestima de los mexicanos crezca, tal como ha ocurrido en Perú y Colombia en los últimos años. Si los mexicanos no están convencidos, “el momento de México” no durará demasiado. Read more here: http://www.elnuevoherald.com/2013/03/02/1421122_p2/mexico-esta-de-moda-salvo-…

Sueño de una tarde dominical en la Alameda Central

Foto: Francisco A. Hernández Cadena frente al famoso mural


Sueño de una tarde dominical en la Alameda Central, así fue como Diego Rivera tituló el mural que en 1949 se ubicó en el lobby del hotel Del Prado que estaba en la avenida Juárez  y que se tuvo que demoler por el temblor de 1985.

 

Anécdota: En el primer segmento del mural (de izquierda a derecha) se encuentra retratado Benito Juárez García, inmediatamente debajo de él hay un señor canoso de bigote y perilla también canosos, este es Ignacio Ramírez El Nigromante *, el mismísimo que en 1836 joven estudiante declaró “Dios no existe”, en el mural Don Nacho (ya entrados en confianza) sostiene un libro abierto con las páginas en blanco, sin embargo, originalmente el pintor tenía asentada la frase en libro,  naturalmente “la vela perpetua” encabezada por el Arzobispo Primado de México don Luis María Martínez (amigo personal del presidente Alemán) protestaron enérgicamente y en medio de gran escándalo social Diego Rivera (acusado de ateo comunista) quitó la frase del mural.

 

 

Foto: Especial

 FRAGMENTO DE SUEÑO DE UNA TARDE DOMINICAL EN LA ALAMEDA CENTRAL, QUE DIEGO RIVERA PINTÓ EN 1948. VIA MILENIO

 

Las almas recobraron la paz y gracias al arrepentimiento del pintor el mural se pudo salvar de la destrucción causada por el temblor.

 

El que esto escribe vivió con interés los acontecimientos, habiéndome constado el antes y después lo acontecido al mural. A la fecha el mural se encuentra en el Museo Mural Diego Rivera que está ubicado en calle Doctor Mora (costado sur de la alameda central).

 

Lo que prácticamente ya no se menciona es el trabajo heroico de los rescatistas del mural que arriesgaron sus vidas durante los trabajos de recuperación del mural, pues aunque el hotel no se había caído se dice que bastaba un soplo para que rodara vilmente.

4ba40cd2d3867utilfmgshowfile

 *

 

Besos

 

PD El Arzobispo mencionado fue el que te conté “in situ” me confirmó siendo mi padrino el tío Melchor.

 

 

8 Insights About The Coming Era Of Interactive Design | Co.Design: business + innovation + design

8 Insights About The Coming Era Of Interactive Design

This 18-minute documentary talks to some of the brightest in the industry about what’s next.

It’s all moving so quickly. Just yesterday, we were amazed by the miracle of making calls from our cars. Now we’re furious when our 4G cuts out while streaming an HD video on a four-inch touch screen, just because we’re 50 feet underground riding the subway.

Connecting is a short documentary by Bassett & Partners and Microsoft that explores how our lives (and our gadgets) have and will change in a more connected world. It’s 18 minutes long but very worth the time, as it features interviews with designers from Method, Twitter, Arduino, Frog, Stamen, Microsoft, and Nokia. What’s crazy, even with the magic of editing, is that so many of these talented perspectives tend to finish one another’s sentences.

As you watch, you’ll see a general consensus on a few really important points. They’d make a decent poster:

  1. Our phones demand too much attention, detracting from our real experiences.
  2. Analog metaphors are making less sense on digital devices.
  3. We’re waiting for new paradigms in experiencing media like text on screens.
  4. UX is a living, somewhat unpredictable thing. All experiences need to be fluid and flexible now.
  5. You shouldn’t just try to understand a product. You should try to understand its connected network.
  6. An “Internet of things”–countless connected sensors–is coming (and here).
  7. All of our information feeds into something larger than ourselves, a “superorganism” or “colony” of digital information.
  8. The hive mind got so big that greater Internet thought is now manifesting locally (think Egypt’s uprising or Occupy Wall Street).

When you mix all of these ideas into a blender, you definitely spot some dichotomies–how can we pull our attention from our phones when the Internet is a superorganism of all mankind’s thought? Or how can you design a product to be part of a network when networks are living, changing things? Even the smaller concepts are confounding, like if we’re not reading text in ebooks, how should we be reading text?

But that doesn’t make any of the ideas wrong. It just means that they’re going to be very important, and very difficult, to solve.

[Hat tip: The Creators Project]

#idocare4design #idocare4 #idc4 #fedehndz #asimetagraf #federico #federicohernandez

How Mark Zuckerberg And Facebook Gave New Life To An Old Management Style | Fast Company

How Mark Zuckerberg And Facebook Gave New Life To An Old Management Style

The more successful a young founder, the more likely an experienced exec will step up to run the company. But Zuckerberg followed the path of Steve Jobs and Walt Disney and found a true partner.

If Facebook’s vast membership is purely Mark Zuckerberg’s contribution to the company’s success, the business prosperity is largely the contribution of Sheryl Sandberg, Facebook’s COO.

Traditionally, young technology companies followed a different model of management. Even though young founders stayed on and helped the companies grow, they often preferred to bring in an established and experienced executive to run the company. They understood that those executives had the necessary skills to provide appropriate leadership, to address Wall Street audiences, and to bring operational execution and order to the startup mentality. That was the case with companies such as Google, LinkedIn, and eBay, which recruited Eric Schmidt, Jeff Weiner, and Meg Whitman to take the helm as CEO. But it seems like the partnership model is changing, and Facebook is at the helm of that change.

As Henry Blodget wrote in an article for New York magazine, the Zuckerberg-Sandberg partnership “has now become a new model for tech company-building. Instead of replacing the quirky founder with a professional CEO, companies now try to ‘go get a Sheryl.’” Jeffrey Bussgang, general partner at the venture capital firm Flybridge Capital Partners, says: “The new model is there is enough pride and recognition of the COO role when you have a young technical CEO beside you. People used to look down on that, and now it’s a badge of honor. I think boards are just being smarter about the positive cultural impact that keeping the founder in place over the long haul can have. The founder represents the soul of the company.”

Facebook’s model of two worlds–product development and operational excellence–integrated together and led by two people who complement each other offers an outstanding example of a company that is succeeding through strategic partnership. I call this partnership model “The Visionary and The Builder.” The Visionary is the partner who is a “dream architect”–he has a clear understanding of the company’s purpose and shapes its long-term strategic outlook based on that purpose; he leads the company through inspiration and blue-sky vision. The Builder is the partner who is a “value architect”–she leads the functions that support the mission of The Visionary and ensures that this mission is executed operationally. This is not to say that the two don’t ever overlap, or that the two partners don’t share a common vision, interests, or skills. But for this model to work successfully, as it has for Facebook, the two partners each need to have distinguished skill sets that the other doesn’t possess. In the case of Facebook, Zuckerberg focuses on product development and the platform’s global expansion, because that is what he is great at, and Sandberg brings operational skills that ensure stability and discipline within the company as it executes on Zuck’s vision.

The Visionary-Builder model is the most common model of partnership. Throughout history, we’ve seen multiple examples of partnerships that went from two entrepreneurs and a dream to multimillion dollar empires: Hewlett and Packard, Sears and Roebuck, McGraw and Hill. The list goes on. But there are also instances of similar partnerships with three or more partners contributing their wisdom, and/or their expertise, and/or their finances to a venture. CollegeHumor, Warner Bros., and Johnson & Johnson are among them.

Warner Bros. was created by the four sons of Polish-born Jewish immigrants: Sam, Albert, Harry, and Jack Warner. After getting their start in the early 1900s working in film distribution (they ran a traveling movie business), they founded their own movie house and began producing their own movies. Sam came up with the idea of producing a feature-length talkie and got hold of the technology that allowed the brothers to create one. Everyone else thought it was crazy, it wouldn’t work. The Jazz Singer, released in 1927, was a big hit and grossed about $3 million. That revolutionized the industry and put Warner Bros. on the map.

Steve Jobs once said: “My model of business is the Beatles. They were four guys who kept each other’s kind of negative tendencies in check. That’s how I see business: great things in business are never done by one person; they’re done by a team of people.” The two Steves (Jobs and Wozniak) were the type of partners who complemented each other very well when they started Apple. Wozniak remembers that he would labor on his innovations while also working at Hewlett-Packard, and Jobs “would always find a way to turn them into money.” Even though the two of them were different, they were also similar in a lot of ways. Wozniak says: “We both grew up in the counter-culture days, we both admired people who thought differently about things. We were very much alike in that time frame.” When Wozniak unveiled his first creation–a personal computer–to his friend, Steve Jobs, he intended to give his innovation away for free. But Jobs saw the future; he shared the dream of making the world a better place through user-friendly technology, and he convinced his friend that they should start their own company, Apple Computer.

True collaboration is a powerful thing. People naturally are drawn to co-create. They want to share their ideas with like-minded people; they look for different angles and various experiences to not only help shape their ideas and make them better, but to make those ideas a reality. Alvah Curtis Roebuck, who responded to an ad for technical help placed by Richard Warren Sears, contributed his technical skills to the vision of a marketing genius–their collaboration and friendship in the late 19th century gave birth to Sears Roebuck and Company. But unlike Roebuck and Sears, who didn’t know one another, people often find partners in their own close circle of friends and family. Trust is one of the key components in a successful partnership and is usually developed over years.

Walt Disney, whose remarkable imagination created the world of Mickey Mouse, Donald Duck, and many more beloved cartoon characters, relied heavily on his brother, Roy O. Disney, in building his empire. Walt gave his older brother a lot of credit for building an entertainment business out of his fantasies. It was Roy who lent his brother $250 on top of Walt’s $40 investment to start their partnership and open a cartoon studio. Their uncle lent them an additional $500. In the early days, Walt drew his cartoon characters, and Roy worked the cameras and kept the finances in check. Together they built an amazing empire and brightened the world for millions of kids. When Walt Disney passed away, his brother took the helm of the company. But Roy didn’t try to fill the creative shoes of his sibling, stating that Walt had built a great organization and that he would keep Walt’s spirit alive. Roy did not change the direction of the company, continuing the legacy of his younger brother. While Walt had a dream, Roy had the knowledge and capabilities to help his brother make his dream a reality. Roy was eight years older, had experience working in a bank, and also knew that his brother was prone to neglect his business affairs, focusing too much on the artistic side. A brilliant businessman, Roy stayed in the shadows and provided strong support to Walt as he created fascinating stories that captured the imagination of children around the world.

Shared values, common interests, and strong leadership collaboration put organizations like HP, Disney, and Facebook on the path to success. The long list of other examples includes Larry Page and Sergey Brin of Google, Bill Gates and Paul Allen of Microsoft, Ben Cohen and Jerry Greenfield of Ben and Jerry’s, Bill Bowerman and Phil Knight of Nike, and the list goes on. These brands, recognizable across the planet, started with simple partnerships and grew into empires.

Follow Fast Company’s leadership coverage in the daily and weekly Co.Lead and Fast Company newsletters.

–This article was excerpted from Think Like Zuck, by Ekaterina Walter, ©2013 McGraw-Hill Professional; reprinted with permission of the publisher.

[Image: Flickr user Steve Snodgrass]

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12 Most Relevant Online Resources for Job Seekers. http://www.redesign2.com/

Posted by Mark Babbitt on Sep 14, 2011 in Blog, Business, Job search, Leadership & Management, Professional & Personal Development, Sales & Marketing, Talent & Professional Development Like it or not, many industries and recruiters are moving to a more “digital” job search – where paper doesn’t matter, and your online presence and awareness could mean the difference between getting an interview– and not. To help make you stand out as a high-class candidate to a recruiter, here are the 12 Most important resources available to you – many of them free – to make the “digital you” more appealing to recruiters and hiring managers… 1. Google Alerts Google Alerts allows you to set up a search specific to your name, industry, or the companies you’ve targeted in your job search. Each time new content is published regarding your search criteria, you’re notified via email – a great way to keep up with current events, and impress the interviewers. 2. Vizibility Ever want to customize how others may view you when they Google your name? Through your Vizibility account, you select the content you most want recruiters to see, and then provide a “Google Me!” link on your career collateral, cover letter, etc. 3. Linkedin Resume Creator With Linkedin’s Resume Creator, your Linkedin profile becomes your online resume – easily linkable on your blog, online portfolio or in your social media profiles. You choose a resume template, customize the content, and share. 4. JibberJobber JibberJobber allows job seekers to organize and manage the job search, develop and maintain professional relationships, track companies you’d like to work for, and track applications you’ve sent. One of our favorites, simply because it helps job seekers gain more control of their job search. 5. Twylah Like Twitter on steroids, Twylah helps showcase your online brand. Unlike basic twitter, where your tweets can be obsolete within a few minutes, your tweets on Twylah are captured and stored by topic, helping you show expertise in your career or your job search efforts, consistency on social media, and more. 6. Tweetdeck Another excellent tool for Twitter, Tweetdeck allows you to organize tweets from people you follow, and by direct messages, mentions of you by Twitter handle, as well as by Twitter hashtags (“#jobhuntchat” or “#hfchat”, for example) or by keywords (such as “career advice” or “social media). 7. Visualize.me Visualize.me enables you to turn your Linkedin profile into an infographic – and could be a difference maker for recruiters in many industries including social media, digital media and design as well as managers and leaders looking for a great way to display their career development. 8. About.me and Flavors.me About.me and Flavors.me are easy-to-use, customizable places to build a personal home page. These online landing pages can be a great way to show a potential employer that you’re not only online – but understand their desire to have a “one-stop shop” to find your online activity and social media sites. 9. Path.to A great way to show off your online profile in more detail – a step or two above About.me and perhaps much cooler than your basic Linkedin profile, is Path.to. The endorsement section and analytics tools makes this our favorite for those who feel “personal branding” is a major factor in their job search. 10. Carbonmade.com For job seekers in digital or creative fields such as web development, graphic design – and even budding architects, bloggers and stylists – an online portfolio is the next level in the personal landing page space, and is becoming a must have. Carbonmade leads the pack in creatively showing off your designs and projects – all in one linkable spot. 11. Salary.com One of the few old-school (or at least well-established) sites on this list, Salary.com quickly and easily shows you the salary range you should expect for your job title, geographic location, education, experience and much more. Before being asked your salary demands… check out Salary.com. 12. Glassdoor.com Glassdoor is a terrific site for anonymous, objective reviews on companies from the employee perspective. The site also features an amazing career blog, interview questions asked, job listings and – like Salary.com – tools to help you gain inside knowledge on the compensation you should expect. That’s our 12 Most important online resources for job seekers. What are yours? What are you using to establish a contemporary, professional online brand – and to get noticed in a sea of applicants? Photo courtesy of Scott Beale/The Laughing Squid. Used under creative commons license, some rights reserved.