Tagged: business

LEARNING STYLES AND STRATEGIES ~Richard M. Felder

2016-02-18 16.22.43

For a long time I was not aware of the different learning styles, I just knew that I preferred a hands on approach, testing and getting my own thoughts about my experience. Connecting through different experiences and integrating them in to my life. A continuous discovery path. A joyful path. Within this mind set I discovered this document that explains better what I sensed was there. I hope you can enjoy it and be the light of new thoughts. – Federico Hernandez-Ruiz

Original Document at: http://www4.ncsu.edu/unity/lockers/users/f/felder/public/ILSdir/styles.htm

LEARNING STYLES AND STRATEGIES

Richard M. Felder
Hoechst Celanese Professor of Chemical Engineering
North Carolina State University

Barbara A. Soloman
Coordinator of Advising, First Year College
North Carolina State University

ACTIVE AND REFLECTIVE LEARNERS

Active learners tend to retain and understand information best by doing something active with it–discussing or applying it or explaining it to others. Reflective learners prefer to think about it quietly first.

“Let’s try it out and see how it works” is an active learner’s phrase; “Let’s think it through first” is the reflective learner’s response.
Active learners tend to like group work more than reflective learners, who prefer working alone.

Sitting through lectures without getting to do anything physical but take notes is hard for both learning types, but particularly hard for active learners.
Everybody is active sometimes and reflective sometimes. Your preference for one category or the other may be strong, moderate, or mild. A balance of the two is desirable. If you always act before reflecting you can jump into things prematurely and get into trouble, while if you spend too much time reflecting you may never get anything done.

How can active learners help themselves?

If you are an active learner in a class that allows little or no class time for discussion or problem-solving activities, you should try to compensate for these lacks when you study. Study in a group in which the members take turns explaining different topics to each other. Work with others to guess what you will be asked on the next test and figure out how you will answer. You will always retain information better if you find ways to do something with it.

How can reflective learners help themselves?

If you are a reflective learner in a class that allows little or no class time for thinking about new information, you should try to compensate for this lack when you study. Don’t simply read or memorize the material; stop periodically to review what you have read and to think of possible questions or applications. You might find it helpful to write short summaries of readings or class notes in your own words. Doing so may take extra time but will enable you to retain the material more effectively.

SENSING AND INTUITIVE LEARNERS

Sensing learners tend to like learning facts, intuitive learners often prefer discovering possibilities and relationships.
Sensors often like solving problems by well-established methods and dislike complications and surprises; intuitors like innovation and dislike repetition. Sensors are more likely than intuitors to resent being tested on material that has not been explicitly covered in class.

Sensors tend to be patient with details and good at memorizing facts and doing hands-on (laboratory) work; intuitors may be better at grasping new concepts and are often more comfortable than sensors with abstractions and mathematical formulations.
Sensors tend to be more practical and careful than intuitors; intuitors tend to work faster and to be more innovative than sensors.
Sensors don’t like courses that have no apparent connection to the real world; intuitors don’t like “plug-and-chug” courses that involve a lot of memorization and routine calculations.

Everybody is sensing sometimes and intuitive sometimes. Your preference for one or the other may be strong, moderate, or mild. To be effective as a learner and problem solver, you need to be able to function both ways. If you overemphasize intuition, you may miss important details or make careless mistakes in calculations or hands-on work; if you overemphasize sensing, you may rely too much on memorization and familiar methods and not concentrate enough on understanding and innovative thinking.

How can sensing learners help themselves?

Sensors remember and understand information best if they can see how it connects to the real world. If you are in a class where most of the material is abstract and theoretical, you may have difficulty. Ask your instructor for specific examples of concepts and procedures, and find out how the concepts apply in practice. If the teacher does not provide enough specifics, try to find some in your course text or other references or by brainstorming with friends or classmates.

How can intuitive learners help themselves?

Many college lecture classes are aimed at intuitors. However, if you are an intuitor and you happen to be in a class that deals primarily with memorization and rote substitution in formulas, you may have trouble with boredom. Ask your instructor for interpretations or theories that link the facts, or try to find the connections yourself. You may also be prone to careless mistakes on test because you are impatient with details and don’t like repetition (as in checking your completed solutions). Take time to read the entire question before you start answering and be sure to check your results

VISUAL AND VERBAL LEARNERS

Visual learners remember best what they see–pictures, diagrams, flow charts, time lines, films, and demonstrations. Verbal learners get more out of words–written and spoken explanations. Everyone learns more when information is presented both visually and verbally.

In most college classes very little visual information is presented: students mainly listen to lectures and read material written on chalkboards and in textbooks and handouts. Unfortunately, most people are visual learners, which means that most students do not get nearly as much as they would if more visual presentation were used in class. Good learners are capable of processing information presented either visually or verbally.

How can visual learners help themselves?

If you are a visual learner, try to find diagrams, sketches, schematics, photographs, flow charts, or any other visual representation of course material that is predominantly verbal. Ask your instructor, consult reference books, and see if any videotapes or CD-ROM displays of the course material are available. Prepare a concept map by listing key points, enclosing them in boxes or circles, and drawing lines with arrows between concepts to show connections. Color-code your notes with a highlighter so that everything relating to one topic is the same color.

How can verbal learners help themselves?

Write summaries or outlines of course material in your own words. Working in groups can be particularly effective: you gain understanding of material by hearing classmates’ explanations and you learn even more when you do the explaining.

SEQUENTIAL AND GLOBAL LEARNERS

Sequential learners tend to gain understanding in linear steps, with each step following logically from the previous one. Global learners tend to learn in large jumps, absorbing material almost randomly without seeing connections, and then suddenly “getting it.”
Sequential learners tend to follow logical stepwise paths in finding solutions; global learners may be able to solve complex problems quickly or put things together in novel ways once they have grasped the big picture, but they may have difficulty explaining how they did it.

Many people who read this description may conclude incorrectly that they are global, since everyone has experienced bewilderment followed by a sudden flash of understanding. What makes you global or not is what happens before the light bulb goes on. Sequential learners may not fully understand the material but they can nevertheless do something with it (like solve the homework problems or pass the test) since the pieces they have absorbed are logically connected. Strongly global learners who lack good sequential thinking abilities, on the other hand, may have serious difficulties until they have the big picture. Even after they have it, they may be fuzzy about the details of the subject, while sequential learners may know a lot about specific aspects of a subject but may have trouble relating them to different aspects of the same subject or to different subjects.

How can sequential learners help themselves?

Most college courses are taught in a sequential manner. However, if you are a sequential learner and you have an instructor who jumps around from topic to topic or skips steps, you may have difficulty following and remembering. Ask the instructor to fill in the skipped steps, or fill them in yourself by consulting references. When you are studying, take the time to outline the lecture material for yourself in logical order. In the long run doing so will save you time. You might also try to strengthen your global thinking skills by relating each new topic you study to things you already know. The more you can do so, the deeper your understanding of the topic is likely to be.

How can global learners help themselves?

If you are a global learner, it can be helpful for you to realize that you need the big picture of a subject before you can master details. If your instructor plunges directly into new topics without bothering to explain how they relate to what you already know, it can cause problems for you. Fortunately, there are steps you can take that may help you get the big picture more rapidly. Before you begin to study the first section of a chapter in a text, skim through the entire chapter to get an overview. Doing so may be time-consuming initially but it may save you from going over and over individual parts later. Instead of spending a short time on every subject every night, you might find it more productive to immerse yourself in individual subjects for large blocks. Try to relate the subject to things you already know, either by asking the instructor to help you see connections or by consulting references. Above all, don’t lose faith in yourself; you will eventually understand the new material, and once you do your understanding of how it connects to other topics and disciplines may enable you to apply it in ways that most sequential thinkers would never dream of.

Click here for more information about the learning styles model and implications of learning styles for instructors and students.

Click here to return to Richard Felder’s home page.

#fedehndz #idocare4design #learning #designthinking #traccioncomercial #asimetagraf

First Things First Manifesto 2000. Via Emigre

Various authors

This manifesto was first published in 1999 in Emigre 51.
We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it.
Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best.
Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.
There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help.
We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.
In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their message has only grown more urgent. Today, we renew their manifesto in expectation that no more decades will pass before it is taken to heart.
Jonathan Barnbrook
Nick Bell
Andrew Blauvelt
Hans Bockting
Irma Boom
Sheila Levrant de Bretteville
Max Bruinsma
Sian Cook
Linda van Deursen
Chris Dixon
William Drenttel
Gert Dumbar
Simon Esterson
Vince Frost
Ken Garland
Milton Glaser
Jessica Helfand
Steven Heller
Andrew Howard
Tibor Kalman
Jeffery Keedy
Zuzana Licko
Ellen Lupton
Katherine McCoy
Armand Mevis
J. Abbott Miller
Rick Poynor
Lucienne Roberts
Erik Spiekermann
Jan van Toorn
Teal Triggs
Rudy VanderLans
Bob Wilkinson

I may add myself to this. Federico Hernandez-Ruiz

Here’s the link to the original post: http://www.emigre.com/Editorial.php?sect=1&id=14

And a copy of the 164 manifesto written by Ken Garland along with 20 other artists.

http://www.designishistory.com/1960/first-things-first/

Imagen

Is This Startup Ready For Investment? Via: steveblank Blog

ᔥ Posted on  by steveblank

Since 2005 startup accelerators have provided cohorts of startups with mentoring, pitch practice and product focus. However, accelerator Demo Days are a combination of the graduation ceremony and pitch contest, with the uncomfortable feel of a swimsuit competition. Other than “I’ll know it when I see it”, there’s no formal way for an investor attending Demo Day to assess project maturity or quantify risks. Other than measuring engineering progress, there’s no standard language to communicate progress.

Corporations running internal incubators face many of the same selection issues as startup investors, plus they must grapple with the issues of integrating new ideas into existing P&L-driven functions or business units.

What’s been missing for everyone is:

  • a common language for investors to communicate objectives to startups
  • a language corporate innovation groups can use to communicate to business units and finance
  • data that investors, accelerators and incubators can use to inform selection

While it doesn’t eliminate great investor judgment, pattern recognition skills and mentoring, we’ve developed an Investment Readiness Level tool that fills in these missing pieces.

—-

Investment Readiness Level (IRL) for Corporations and Investors
The startups in our Lean LaunchPad classes and the NSF I-Corps incubator use LaunchPad Central to collect a continuous stream of data across all the teams. Over 10 weeks each team gets out of the building talking to 100 customers to test their hypotheses across all 9 boxes in the business model canvas.

We track each team’s progress as they test their business model hypotheses. We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. This data gives innovation managers and investors a feel for the evidence and trajectory of the cohort as a whole and a top-level view of each teams progress. The software rolls all the data into an Investment Readiness Level score.

(Take a quick read of the post on the Investment Readiness Level – it’s short. Or watch the video here.)

The Power of the Investment Readiness Level: Different Metrics for Different Industry Segments
Recently we ran a Lean LaunchPad for Life Sciences class with 26 teams of clinicians and researchers at UCSF.  The teams developed businesses in 4 different areas– therapeutics, diagnostics, medical devices and digital health.  To understand the power of this tool, look at how the VC overseeing each market segment modified the Investment Readiness Level so that it reflected metrics relevant to their particular industry.

Medical Devices
Allan May of Life Science Angels modified the standard Investment Readiness Level to include metrics that were specific for medical device startups. These included; identification of a compelling clinical need, large enough market, intellectual property, regulatory issues, and reimbursement, and whether there was a plausible exit.

In the pictures below, note that all the thermometers are visual proxies for the more detailed evaluation criteria that lie behind them.

Device IRL

Investment Readiness Level for Medical Devices

You can watch the entire presentation here

Therapeutics
Karl Handelsman of CMEA Capital modified the standard Investment Readiness Level (IRL) for teams developing therapeutics to include identifying clinical problems, and agreeing on a timeline to pre-clinical and clinical data, cost and value of data points, what quality data to deliver to a company, and building a Key Opinion Leader (KOL) network. The heart of the therapeutics IRL also required “Proof of relevance” – was there a path to revenues fully articulated, an operational plan defined. Finally, did the team understand the key therapeutic liabilities, have data proving on-target activity and evidence of a therapeutic effect.

Therapeutics IRL

You can see the entire presentation here

Digital Health
For teams developing Digital Health solutions, Abhas Gupta of MDV noted that the Investment Readiness Level was closest to the standard web/mobile/cloud model with the addition of reimbursement and technical validation.

Digital Health

Diagnostics
Todd Morrill wanted teams developing Diagnostics to have a reimbursement strategy fully documented, the necessary IP in place, regulation and technical validation (clinical trial) regime understood and described and the cost structure and financing needs well documented.

Diagnostics IRL

You can see the entire presentation here

For their final presentations, each team explained how they tested and validated their business model (value proposition, customer segment, channel, customer relationships, revenue, costs, activities, resources and partners.) But they also scored themselves using the Investment Readiness Level criteria for their  market. After the teams reported the results of their self-evaluation, the  VC’s then told them how they actually scored.  We were fascinated to see that the team scores and the VC scores were almost the same.

Lessons Learned

  • The Investment Readiness Level provides a “how are we doing” set of metrics
  • It also creates a common language and metrics that investors, corporate innovation groups and entrepreneurs can share
  • It’s flexible enough to be modified for industry-specific business models
  • It’s part of a much larger suite of tools for those who manage corporate innovation, accelerators and incubators

P.S. if you want to learn more abut the IRL and other tools, we teach a 2-day class for corporate innovation, accelerators and incubators. Info here

Link to Original Steve Blank blog post:

Is This Startup Ready For Investment?.

 

The Context of the Innovator | Via DTActionLab

This content was created by the DTAction Lab team.

The Context of the Innovator

  1. Space
  2. People
  3. Process

2.- People:

In his book “The Ten Faces of Innovation,” Tom Kelley, general manager of IDEO (*), describes the following roles:

1. The Anthropologist

Anthropologists are constantly observing the world around them with a fresh eyes, and are capable of “seeing what everyone else has seen and thinking what no one has thought.” They are good at seeking inspiration from unusual sources, and reframing problems in new ways.

2. The Experimenter

Experimenters love to prototype and are creative gurus when it comes to using what is available to physically represent their ideas. Every stage of the ideation process can be prototyped so experimenters will usually be the first to suggest a prototype of a marketing or sales plan through acting out a storyboard or creating a short video.

3. The Cross-Pollinator

Cross-Pollinators draw associations between seemingly unrelated ideas, bringing in a stream of new content from other disciplines. Using a breadth of knowledge in many fields with a significant understanding in at least one field, cross-pollinators spark innovative hybrids.

4. The Hurdler

Hurdlers push through obstacles by viewing problems as opportunities. They take their passion for design and tie it with the passion to create things to help people so that when obstacles arise they are seen as opportunities rather than roadblocks. “The essence of a Hurdler is perseverance.”

5. The Collaborator

Collaborators value the team over the individual, and act as facilitators that keep a constant flow of excitement and energy through a project team, while also providing the glue to bring together people from diverse backgrounds in order to make the perfect dream teams. With a huge heart, collaborators can always be counted on “to jump in when and where they are needed most.”

6. The Director

Directors see the big picture and provide inspiration and empowerment to bring the best out of everyone in the organization. They keep the momentum constantly flowing by leading when it is needed and delegating when the time is right.

7. The Experience Architect

Experience Architects realize that there is no one method for every occasion; they are constantly designing experiences for every unique product or service. They keep their eyes open for “trigger points,” which are the aspects of a product’s design that need to be emphasized for the best possible experience.

8. The Set Designer

“Set Designers care about the intersection between space and human behavior.” They adapt the physical space to balance private and collaborative work opportunities and to promote a culture of creativity. A Set Designer might be the team member prepared with markers and pens to create working spaces on the go.

9. The Caregiver

Caregivers, with big ears and big hearts, are always champions of empathizing with others. They are constantly listening to customers and take into consideration how ideas will affect their general audience.

10. The Storyteller

Storytellers understand that “stories persuade in a way that facts, reports and market trends seldom do, because stories make an emotional connection.” Storytellers “capture our imagination with compelling narratives of initiative, hard work, and innovation.” They not only transmit the values and goals of the organization or team, but they also make heroes out of real people.

From Airbnb To Warby Parker: 7 Tips From Leading Design Entrepreneurs | Via Co.Design

IN KERN AND BURN, TWO DESIGNERS COMPILE PEARLS OF WISDOM FROM THE BIGGEST PLAYERS IN THE FIELD.

In Kern and Burn: Conversations with Designer Entrepreneurs, they’ve cataloged stories, reflections, and lessons-learned from the creative minds shaping the business landscape. Here, we’ve collected words and some tough love from nine of those designers.

1. BITE THE BULLET: LEARN HOW CODING AND WEB ANALYTICS WORK.

“Learn how to code a web application, learn how to print a design you’re designing for print, and not be limited to renderings and mock-ups. By learning ‘how to build’ a few things happen: You learn what it takes to build things, and can therefore better empathize with and appreciate those who are expert builders. You extend the potential influence of design. You can kick-start a building process, learn about the challenges your design decisions impose on the building process, and otherwise iterate on design throughout the building process.”
–Randy J. Hunt, Creative Director at Etsy

“The day that I started sitting in on meetings with the CEO and talked about things such as conversion metrics and the lifetime of a customer as it relates to our product, it definitely changed the way I think about what I was working on and how I solve certain problems.”
–Josh Brewer, designer at Twitter

2. NEVER UNDERESTIMATE HOW IMPORTANT DESIGNERS ARE TO BUSINESSES…

“We’ve definitely crossed over a threshold in the startup world, where it’s an assumption that it’s a good idea to pay attention to design from the very beginning. But there’s still a big gap in understanding what that means and how to find designers who can contribute in a meaningful way to the early stage of product design. We have a responsibility as designers to step up to the plate here. We’re invited to the table now–we need to bring something to it.”
–Wilson Miner, designer at Facebook

3. …BUT DON’T ALLOW THAT TO DAMAGE YOUR FOCUS.

“If you want to be the best UX designer in the world, then concentrate on that. Don’t let your ego and your thirst for experience distract you into thinking your opinion needs to be heard at the same level as your cofounder’s on all topic, such as hiring, copywriting, product scheduling, business relationships, etc. Steve Jobs and Mark Zuckerberg are a poison in this regard.”
–Ben Pieratt, cofounder of Svpply

4. KEEP A SIDE PROJECT–THEY CLEAR THE COBWEBS OUT.

“I worked as an art director at The New York Times, but I always worked on side projects to maintain my sanity. Something I try to instill in the students and young designers whom I meet is this idea of doing a side project. No matter how small, it is always important. I think when you go to the corporation, and when you’re entry level and just starting out, a lot is asked of you, and you can lose yourself and get washed up in it.”
–Peter Buchanan-Smith, founder of Best Made

5. READ EVERYTHING. A DIVERSE MEDIA DIET WILL LEAD TO RANDOM SPARKS OF INSPIRATION.

“Droog is invariably witty and socially on point. Fine artists would probably be the other inspiration category. I also really appreciate reading about the experiences and approaches of other businesspeople. One column I love is the Corner Office series in The New York Times. There’s also a collected book—The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed. Reality TV is my friend. I mean, where else would you hear a Real Housewife of Atlanta say, ‘Irony is so ironic?’ ”
–Jen Bilik, founder of Knock Knock

6. A PROTOTYPE IS WORTH A THOUSAND WORDS.

“No matter how well you visualize, until you see that first hyper-real rendering of the product or the prototype, it’s just an idea—it sits around, and it gestates in your head, but it doesn’t become tangible until you make it real…IDEO’s Tom Hulme said, ‘Talk – Action = Shit.’ I don’t know how many times I’ve sat in meetings where people just talk, talk, talk and show renderings that just don’t sell the idea until they put this physical thing on the table.”
–Scott Wilson, founder of MINIMAL

7. MOST IMPORTANTLY, CONTINUE TO THINK WITH THE UNFETTERED IMAGINATION OF A STUDENT. THE ROLE OF A DESIGNER IS TO RETHINK HOW THE WORLD WORKS.

“We’re offering a $95 product for something that is typically sold at $500, and that question automatically is well, ‘Why?’ And ‘How?’ The why is because we personally experienced the effects of overpriced glasses, and we want to change the world. We want to transfer billions of dollars from these big multinational corporations to normal people. The how is that we’re able to design the frames ourselves and produce them under our own brand. We’ve made relationships with the suppliers that make the hinges and the screws, and then custom-acetate and assemble the frames, and cut and etch the lenses so we’re able to bypass the middleman by having those direct-to-supplier relationships, and by filling orders online, we have direct-to-consumer relationships.”
–Neil Blumenthal, cofounder of Warby Parker

“The Internet startup world’s convention of thinking is that you need to solve problems in a scalable way. You need to solve problems with lines of code, and the Internet allows you to do that. The same line of code can touch one user or 10,000 users. But, as soon as we started to do things that didn’t scale, everything started to click…We traveled to New York City; we talked to hosts; we did unofficial ethnographic research. We observed people using Airbnb. We experienced all of the pain points firsthand it for ourselves…We came back to our roots and applied the industrial design process to the Internet—merging customer feedback with our obsession for good design. Once we did that, everything clicked, and we began making money rapidly.”
–Joe Gebbia, cofounder of Airbnb

Buy Kern and Burn: Conversations with Designer Entrepreneurs for $30here.

[Illustration: Joe Gebbia and Warby Parker, Kelly Rakowski/Co.Design]

Original article: http://www.fastcodesign.com/1673079/from-facebook-to-warby-parker-7-tips-from-leading-design-entrepreneurs?partner=newsletter